Part 1: Using Google Adwords to make some cash.
Like I said the other day, I was going to go into a little more in detail what exactly it is I do to make money. Promoting affiliate products through search engines like Google and Yahoo are one of the more popular ways to make some cash online. Most of the big “gurus” online like Shoemoney and Zac Johnson both use this strategy to promote offers such as ring tones and other things while gaining a commission when somebody makes a purchase.
This is one of the main ways I make money online aside from freelance web design/programming, and a few other things. One of the reasons I really like this form of marketing and making money online is because once you have a solid campaign set up, you can leave for a week and still make money doing nothing! Autopilot income! It’s also a great way to spread your business around so you are not concentrating on just one idea. That way if ever something goes wrong with one campaign, you still have other campaigns making you money to back you up.
Note: one thing I should mention before we get too far into this article is that I am assuming you already know what Google Adwords is and what it does.
They overall business model I use to go about setting up a campaign is pretty simple, but it can easily be complicated with little odds and ends along the way. I will share with you my basic outline, but the rest is up to you to experiment with. I wish I could tell you everything I know about making money with Adwords, but it would very quickly turn into a 1000 page novel! The best learning is done by just going out and trying it yourself. At the end of this article I will share with you a few resources I use to make things a little bit easier.
One of the main things people are afraid of with this kind of marketing is losing money. The process I will teach you is geared around minimizing costs, but at the same time maximizing profit. A lot of marketers who are making the big bucks will throw in thousands of fairly generic keywords and throw a ton of money into the process initially, because they are expecting to make all that money back. I’m not saying this is the wrong way to do it, in fact it really isn’t, but when a person is starting out they can’t always throw in that much money at the start.
Instead of using programs to generate huge lists of keywords, I hand pick the keywords myself and tightly monitor the progress of my campaigns. I do this to ensure that my cost is minimized and my profit is maximized. The big marketers will usually not worry so much about this, because they want to make sure they are getting the maximum impressions as possible. By doing it the way I do, I don’t get as many clicks and impressions, but I end up making a much larger relative profit. So the way I make a lot of money is just by making more and more small profitable campaigns vs. only a few huge risky campaigns.
I think I will wait until Part 2 to go into detail steps wise as to how I go about setting up a profitable campaign.
If you want to jump ahead you can visit AdwordsExcellence.com, a great site owned by my friend Stewart McKay detailing step by step on how to make money with Adwords. This is the main site that I give credit to for the Adwords knowledge I have now. There is a free membership and a paid membership with more in depth articles and videos. I honestly urge you to at least give the free membership a try, I promise you wont be disappointed and you have nothing to lose.
Good Luck,
Nick
P.S. I used my affiliate link to Adwords Excellence as a good way to show my appreciation if you wish, but if you would prefer not to use my affiliate link you may click here instead.
Grab a feed!
Buy me a coffee
